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Über Ideation und Zuhören

When a designer is introduced to a project brief through a client presentation, the first ideation skill is for the designer to be able to listen actively. That is, the designer needs to make sense of the client’s needs and desires, asking questions and exploring the client’s reasoning behind the project brief. By understanding how the client’s reasoning was arrived at the designer is in a better postion to make links to his prior knowledge and experience that may help address the client’s concerns. Having applied his listening skills, the designer is then ready to start the ideation process and articulate his response to the brief in a language that is both imaginative and meaningful using an appropirate range of ideation tools.

Ideation and listening skills

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