Mobile is a harsh mistress. She’s no longer putting up with what we’ve gotten away with on the desktop. However, that makes our job interesting. It’s that same harshness that helps us argue to the powers-that-be why what we do is important. It’s because the rules have changed that we now get to reinvent how we do what we do. And this time, we get to do it with the full knowledge of where we’ve been. This time, we can do it right.