…so Rommil Santiago in seinem Blog. Hier ein wenig mehr Kontext:
[H]ow crucial is usability to the well-being of a website? I contend that it’s not that important. Yes, usability is a marketing issue. It is indeed a touch point that should be tended to and nurtured to improve ROI. But the way I see it, usability can only make a well thought-out site better, and a poorly thought-out site more bearable.
Der Kollege beschreibt (anscheinend ohne es zu wissen) sehr schön den Unterschied zwischen Usability (Testing) und User Centered Design. Der Nutzer, der Nutzungskontext und die verschiedenen Ziele (u.a. auch Business Goals) müssen während des gesamten Entwicklungsprozesses berücksichtigt werden.
What usability will never do is automatically work out how to satisfy users in a way that is inline with your business goals. Furthermore, usability will never promote your most important business services. So while many usability experts will insist that usability has to be kept in mind throughout the design process, I would suggest that we all take yet another step back. Before we lay a single pen to paper, or any mouse to pixel, we must do several essential things:
- Know what the user wants.
- Know what we want the website to do.
- Figure out how to make it accomplish these goals.
[…] We need to constantly ask ourselves,”Is my work adding customer-value?”, “Will my work help the bottom-line?” If not, we should re-evaluate whether we’re working in the right direction. Are we obsessing over silly details? Are we improving usability for usability sake? Before we add bells and whistles, and optimize for ease of use, we need to get the basics right. We need to give the customer whatever they want that is part of our offering and is beneficial for both parties.