Michael Carvin stellt in einem Artikel Fragen vor, mit denen Designer wichtiges Hintergrundwissen für ein Projekt sammeln können:
- What’s the real-world story of this {microsite | website | application | process | thing}?
- What’s the business impact?
- Who’s going to interact with this?
- How are those folks getting here? Overall, is this consistent with the brand and related touchpoints?
- Are we following up on the expectations set on the pages (or other touchpoints as appropriate) leading into this? Are we presenting a seamless story in the visual and verbal sense?

