Wie kommt man schneller zu besseren Ideen?

Diese Frage versucht David Sherwin in seinem Vortag zu beantworten. Und das recht erfolgreich, wie ich finde.

Over the course of my talk, I described the four parts of every designer’s process that can be optimized to come up with better ideas faster:

• Strategy: Relating what you’ve been tasked to design back to a client’s stated business problem
• Articulation: Knowing what questions need to be answered through ideation
• Ideation: Answering those questions via brainstorming activities such as timeboxing—the use of short, structured sprints to reach stated ideation goals
• Synthesis: Mixing and matching the ideas created during your brainstorm to create even better ones

Die Präsentation kann bei slideshare als .pdf herunter geladen werden.

→ Better Ideas Faster: How to Brainstorm More Effectively

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