permalink

0

Nutzersegmentierung für UX

Steve Baty stellt in seinem aktuellen Artikel bei UX Matters eine Reihe von Modellen zur Nutzersegmentierung vor.

So far, the practice of UX design has focused primarily on the persona as the model of choice. This article explores alternative ways of segmenting audiences and the design research we need to derive each type of model.

Neben Personas beschreibt er sechs weitere Herangehensweisen und Analysemethoden um an die dazugehörigen Daten zu kommen:

  • Market Segmentation
    A market segment is a group of people or organizations that share one or more characteristics, causing them to have similar product or service needs.
  • Experience Lifecycle
    You can build experience lifecycles based on a wide range of design research techniques, including observational research, interviews, surveys, analytics, purchasing behavior, and ethnographic studies.
  • Mental Models
    A range of observational research techniques can drive mental models, as well as interviews and, occasionally, focus groups.
  • Capability Level
    Understanding the needs of users with different levels of expertise can involve an analysis of support inquiries.
  • Mood
    [To] use of mood maps as a way of describing the various states people go through as they undertake an activity. We can take this approach and modify it somewhat to create a segmentation model that is based on a person’s mood—or frame of mind.
  • Game-Play Style
    Understanding the combinations of features that support different game-play styles can require a design researcher to incorporate observational research with interviews, ethnographic, and sociological research techniques.

Durch den Einsatz und die Kombination verschiedener Modelle sei es möglich, sich ein umfassenderes Bild über seine Nutzer zu machen, da sie verschiedene Perspektiven repräsentieren.

Rundum lesenswert.

Audience Segmentation Models

Similar Posts:

Kommentar verfassen