Links vom 06.07.2009

Focus Groups or Usability Test?
Erklärt den Unterschied zwischen den beiden Methoden und beschreibt wann man welche Methode anwenden sollte
We’re all guinea pigs in Google’s search experiment | CNET News
Google uses a method called split A/B testing to measure exactly what changes it should make to its main search Web site–both to its famously Spartan search box and to the results it produces. With the approach, Google shows different versions of the pages to users and measures how they respond, said Marissa Mayer, vice president of search products and user experience, in a speech at the Google I/O conference here Thursday.

User Centered