• Putting A/B Testing in Its Place (Jakob Nielsen’s Alertbox)
  "Measuring the live impact of design changes on key business metrics is valuable, but often creates a focus on short-term improvements. This near-term view neglects bigger issues that only qualitative studies can find."
• obzervant» » How to Avoid A/B Testing Abuse
  "A/B Testing is a great method to test well-researched hypotheses to improve website performance. Unfortunately, this method is often abused because practitioners rely on the throw-it-up-and-see-if-it-sticks philosophy rather than performing the test as part of an experiment."
• A/Bingo: RoR Split Testing by Bingo Card Creator
  A/B Testing for Ruby for Rails
• Usability, A/B or Alpha/Beta Testing, What’s Better? Part 1| Useful Usability
  "I think (and by the way I need to place a brief disclaimer here and tell you; I’m a bit biased what with being a Certified Usability Analyst and all, so you have to consider the source) that the answer is… It depends”
• Ultimate A/B Testing resources and how I used them / Brian Cray’s Blog
  Der Artikel stellt eine Reihe von einleitenden Artikeln vor und gibt Verweise auf eine paar Tutorials.

(via delicious.com)

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