Heute gibt es schon wieder Links zu Persona Artikeln, liebe Zielgruppe. Nachdem es gestern Pro-Argumente und Beispiele für Personas gab, habe ich heute ein paar kritische Stimmen und Hinweise zur Persona Erstellung für Euch. Viel Spaß damit und ab morgen gibt es wieder andere Themen. Versprochen!
- Personas? |37signals
"We don’t use personas. We use ourselves. I believe personas lead to a false sense of understanding at the deepest, most critical levels." - Personas and Innovation | Experiencing Information
"Personas are a way for designers to conceptually deal with a hetergenous target group. They build the necessary empathy for the user to allow us designers to “communicate” effectively with them through our designs. [...] Personas may also lead to solutions that are more readily adopted by the target population." - Design without personas | FeraLabs
"There are many heated discussions to be found on the subject on the IxDA mailing list, with many different arguments for and against personas. Here is our take on it. We don’t use them. Instead, we use real people!" - Persona Development and the Law of Averages | ClickZ
"Creating profitable personas shouldn't be a mysterious process, but neither is it simplistic. It involves a practical application of science, customer research, psychology, and customer empathy, which already exists in most successful sales processes. First Step: Avoid the Averages."
(via delicious.com)
