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Der neue Ballast

There’s a new kind of clutter littering Web pages. It’s not just the obnoxious “Refinance your mortgage” ads plastered atop and alongside articles. It’s also not just the animated nonsense that floats by as you’re trying to read.

It’s the article itself.

In the never-ending quest to get page views, the choices writers and editors are making to attract eyeballs and drive traffic are creating a new breed of low-brow, gimmicky disposable content.

Richard Ziade – The new Clutter

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