A big part of the experience of a physical object has to do with the materials. [At Apple] we experiment with and explore materials, processing them, learning about the inherent properties of the material–and the process of transforming it from raw material to finished product; for example, understanding exactly how the processes of machining it or grinding it affect it. That understanding, that preoccupation with the materials and processes, is [very] essential to the way we work.
Update: Hier noch ein paar kritische Anmerkungen zu dem neuen Design.
But three design decisions by Apple demonstrate a new boldness, a new level of power by hard-core designers inside Apple — and a corresponding weakness by engineers and usability specialists.