Der Titel passt nicht wirklich gut zu der Präsentation. Denn die Folien geben einen ganz guten Überblick über Design Thinking – nicht nur für Geeks.
Sie durchstöbern gerade das Archiv zum Thema User Research.
- Giving research a design twist | Design Studies at Dundee
"Next time you hear the word “research”, or if you are assigned with a task to do some research in Design Studies or for a studio project, think about the colourful fun stuff you can do." - Agile and UX Coaching | Anders Ramsay.com
"Just like the Agile Coach is not part of a team but helps the team undergo the transformation from a traditional to an Agile approach, so too does a UX Coach help Agile teams undergo a similar transformation, from UX being a vaguely mysterious notion to something that is just another normal part of an Agile project lifecycle." - We are all designers | Perception Is The Experience
"There are many changes to the way 'we've always designed' when adopting an Agile philosophy. This post will focus on one realization I've made recently – there are no job titles, we are all designers. "
(via delicious.com)
- User Research for Personas and Other Audience Models | UXmatters
"[T]his article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis." - Three Important Benefits of Personas | UIE Brain Sparks
"As part of our research to understand what techniques truly help teams produce better designs, we’re still constantly surprised by the number of teams successfully using personas. With personas, teams report that they are producing more usable designs that better match the needs of their audience, increasing the satisfaction of their users." - Tips for Effective Storyboarding | ANidea
"In this article you will learn how to create storyboards and present them. At the bottom of the post you’ll find free storyboard templates available for download." - Interviewing Users | Jakob Nielsen’s Alertbox
"[I]nterviews are in fact an appropriate user research method — if you use them only in the few cases for which they generate valid data."
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- Ten free usability testing tools | Econsultancy
"I've listed ten of the best free usability testing tools, which are either completely free of charge, or allow users to try before they buy." - Debunking the Myths of Remote Usability Studies | UXmatters
"In this article, we’ll draw on our collective, first-hand experiences doing remote usability studies for numerous real-world projects to describe and debunk these myths." - Whitney Hess | My Best Advice for Conducting User Interviews
"Perhaps the maxims that work so well for me will make you a more effective interviewer, too." - Five Ways to Make Any Usability Test More Credible
"The tips both temper skepticism about small samples and help you avoid overstating your findings."
(via delicious.com)
Ebendiesen versucht uxmyths.com den Garaus zu machen.

UX Myths collects the most frequent user experience design misconceptions and explains why they don’t hold true. And you don’t have to take our word for it, we’ll show you lots of researches and articles from design and usability gurus.
Mir gefallen besonders gut:
…empfiehlt Jared Spool im Johnny Holland Magazine:
It’s easy to believe them when clients ask us, designers, to make recommendations. We want to believe they love us for our wisdom, knowledge, and experience. They want our advice. And we love giving them advice. It makes us feel smart—like they finally “get” what we’re about. They want to do the right thing and we know how to help them. So, why is it bad to make design recommendations? [...]
Simple: The recommendations don’t work. [...] Interestingly, in our research, the best teams don’t use recommendations. Instead they use an experimentation approach.
Er plädiert dafür, dass wir zuerst diskutieren welche Ursachen es für beobachtetes Nutzerverhalten gibt, daraus Thesen ableiten und diese im Anschluss überprüfen.
- A summary of user research methods | Pat’s Point of View
"There are many user research methods one can use, and there are even more variations and names for them. But regardless of what name they’re given, methods should be chosen that are suitable for the situation at hand.In this article I give a quick overview of the methods I commonly use, broken down in to main categories." - How to Learn More About Your Web Site’s Audiences (on the Cheap) | Forum One
"There are a number of ways to learn about your site's audiences. Many of them are expensive and time consuming – focus groups, interviews, and personas for example. Here are three relatively cheap and easy ways you can learn more about your audiences." - Want to be REALLY disruptive? Listen to a customer. | Good Experience – Good Experience
"Want to be really disruptive? Listen to a customer. [...] Want to be really innovative? Listen to a customer. [...] Want to pursue "design thinking"? Listen to a customer."
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In dieser Präsentation stellt uns Ekaterina Khramkova Design Thinking als eine Methode vor, mit deren Hilfe man neue und innovative Produkte entwickeln kann. Obwohl wir das natürlich bereits wussten, liebe Zielgruppe, lohnt sich das Anschauen.
Nachdem ich bereits über Design und User Research bei Apple geschrieben habe, gibt es diesmal ein paar Informationen über Google…
Google has always had the mantra of ‘focus on the user and all else will follow’, so the company puts a significant amount of effort into researching its users. In fact, Au estimates that 30 to 40 per cent of her 200-strong worldwide user experience team is compromised of user researchers. [...]
“We also use a variety of methods, whether it’s quantitative analysis, data mining or surveys, and do quite a bit of ethnographic work, too. While it’s easy to design for people like yourself, it’s hard to design for people in a totally different environment, so we’ve done field studies and rapid prototyping to better understand what their needs are and how they’re using the internet.” [...]
“Search is such a fragile interface. It’s humbling to see how the slightest changes in design, just pixel-level changes or barely perceptible changes to colours, can have such a dramatic impact on usage and revenue. At Google, we’re in a unique position to measure the impact of design on the business, and we take advantage of that opportunity to make design decisions based on evidence.”
…und YouTube…
Steve Baty stellt in seinem aktuellen Artikel bei UX Matters eine Reihe von Modellen zur Nutzersegmentierung vor.
So far, the practice of UX design has focused primarily on the persona as the model of choice. This article explores alternative ways of segmenting audiences and the design research we need to derive each type of model.
Neben Personas beschreibt er sechs weitere Herangehensweisen und Analysemethoden um an die dazugehörigen Daten zu kommen:


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