…empfiehlt Jared Spool im Johnny Holland Magazine:
It’s easy to believe them when clients ask us, designers, to make recommendations. We want to believe they love us for our wisdom, knowledge, and experience. They want our advice. And we love giving them advice. It makes us feel smart—like they finally “get” what we’re about. They want to do the right thing and we know how to help them. So, why is it bad to make design recommendations? [...]
Simple: The recommendations don’t work. [...] Interestingly, in our research, the best teams don’t use recommendations. Instead they use an experimentation approach.
Er plädiert dafür, dass wir zuerst diskutieren welche Ursachen es für beobachtetes Nutzerverhalten gibt, daraus Thesen ableiten und diese im Anschluss überprüfen.


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