User Research

Sie durchstöbern gerade das Archiv zum Thema User Research.

Schluss mit Design Empfehlungen

7. Januar 2010 in Lesenswert, Testing, User Research |

…empfiehlt Jared Spool im Johnny Holland Magazine:

It’s easy to believe them when clients ask us, designers, to make recommendations. We want to believe they love us for our wisdom, knowledge, and experience. They want our advice. And we love giving them advice. It makes us feel smart—like they finally “get” what we’re about. They want to do the right thing and we know how to help them. So, why is it bad to make design recommendations? [...]

Simple: The recommendations don’t work. [...] Interestingly, in our research, the best teams don’t use recommendations. Instead they use an experimentation approach.

Er plädiert dafür, dass wir zuerst diskutieren welche Ursachen es für beobachtetes Nutzerverhalten gibt, daraus Thesen ableiten und diese im Anschluss überprüfen.

Weiterlesen »

Lesenswertes vom 21.12.2009 – Über User Research

21. Dezember 2009 in Analyse, Links, User Research |

(via delicious.com)

Creativity, Design Thinking & Innovation

4. November 2009 in Präsentationen, User Research |

In dieser Präsentation stellt uns Ekaterina Khramkova Design Thinking als eine Methode vor, mit deren Hilfe man neue und innovative Produkte entwickeln kann. Obwohl wir das natürlich bereits wussten, liebe Zielgruppe, lohnt sich das Anschauen.

User Research bei Google und YouTube

14. Oktober 2009 in Analyse, User Research |

Nachdem ich bereits über Design und User Research bei Apple geschrieben habe, gibt es diesmal ein paar Informationen über Google…

Google has always had the mantra of ‘focus on the user and all else will follow’, so the company puts a significant amount of effort into researching its users. In fact, Au estimates that 30 to 40 per cent of her 200-strong worldwide user experience team is compromised of user researchers. [...]
“We also use a variety of methods, whether it’s quantitative analysis, data mining or surveys, and do quite a bit of ethnographic work, too. While it’s easy to design for people like yourself, it’s hard to design for people in a totally different environment, so we’ve done field studies and rapid prototyping to better understand what their needs are and how they’re using the internet.” [...]
“Search is such a fragile interface. It’s humbling to see how the slightest changes in design, just pixel-level changes or barely perceptible changes to colours, can have such a dramatic impact on usage and revenue. At Google, we’re in a unique position to measure the impact of design on the business, and we take advantage of that opportunity to make design decisions based on evidence.”

…und YouTube…

Weiterlesen »