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Wie kommt man schneller zu besseren Ideen?

Diese Frage versucht David Sherwin in seinem Vortag zu beantworten. Und das recht erfolgreich, wie ich finde.

Over the course of my talk, I described the four parts of every designer’s process that can be optimized to come up with better ideas faster:

  • Strategy: Relating what you’ve been tasked to design back to a client’s stated business problem
  • Articulation: Knowing what questions need to be answered through ideation
  • Ideation: Answering those questions via brainstorming activities such as timeboxing—the use of short, structured sprints to reach stated ideation goals
  • Synthesis: Mixing and matching the ideas created during your brainstorm to create even better ones

Die Präsentation kann bei slideshare als .pdf herunter geladen werden.

Better Ideas Faster: How to Brainstorm More Effectively

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Wireframes sind Gedankenstützen

Für den Kollegen Evans sind Wireframes im wahrsten Sinne des Wortes Gedankenstützen, die ihm helfen ein Problem zu explorieren, strukturieren und zu lösen.

For me, wireframes act as a form of ‘thinking device’ for the setting and exploration of a given problem space [...]. I use my sketches and wireframes as means to make explorative moves and assess the consequences of those moves. As I explore the problem space, I could relatively easily keep the design models in my head, but I would fail in my primary objective to create a framework for a conversation among the stakeholders, the intended audience, and me.

Hier die Zusammenfassung seines Vorgehens…

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