The reasons consumers use smartphones can be broken down into the goals [...], along with the average monthly minutes and percentage of interactions devoted to each.Harvard Business Review
How People Really Use Mobile
…erklärt Kayla Knight recht anschaulich – auch für Nicht-Programmierer:
Anyone who works in UX has had this experience of watching clients fight over “What The Users Want™”, oblivious to the fact that they’re usually surrounded by them and could just ask. It’s oddly similar to how people are happy to discuss their relationship problems with a radio DJ and two million listeners, rather than, dare I say it, talk to their partner.